As I surf the web, I constantly come across great looking and technically cool web sites that have all the bells and whistles and totally FORGET the basics! Look at your website with your customer’s eyes. See if there is any important information missing!
Little things like:
Contact information, phone number, mailing address, email address.
What it is that you are selling! It is amazing to me that sometimes you literally have to dig for this basic information! It is so buried in “say nothing” rhetoric, that it is literally impossible to tell what is for sale! Don’t be afraid, say it up front!
Navigation. Believe it or not, this is really common. The navigation bar should include access to all the main sections of the website. Not just the home page, and NEVER expect them to “just use the back button.”
Company name. Sometimes, this is also difficult to find. I like to see some kind of company branding/logo on every page.
Go back to your web site and look carefully. If you don’t see these basics on EVERY PAGE, it is time to go back to the drawing board.
